426: Should You Put Package Pricing on Your Website?

Should you put your package pricing on your website?

This is one of the most common questions health coaches ask, and the truth is, there’s no universal right answer. Showing prices or keeping them off your site can both work, or quietly hurt your practice, depending on your business model.

In this episode, I break down when listing prices builds trust and efficiency, and when it actually commoditizes your work and lowers conversions. We also cover when a conversation-first model makes more sense, especially for personalized, lab-based, or long-term programs.

The real question isn’t “Should I show my prices?” it’s “How busy am I right now, and what decision do I want my website to make before I speak with a potential client?” This episode will help you choose the right strategy for your stage, not someone else’s.

Tune into the Integrative #HealthCoachSuccess episode 426 on whether you should put your coaching package pricing on your website – Enjoy the show and let us know what you thought!

Show Highlights & Big Takeaways

1. Business Model, Not Marketing

Pricing visibility should align with how your practice actually operates, how you enroll clients, and how much personalization your programs require, not what’s trending or what another coach is doing.

2. One Website, One Job

Your website should be designed to do one primary thing well—either sell a clearly defined program or invite the right people into a meaningful conversation, but rarely both at the same time.

3. Certainty Beats Price

Most price objections stem from a lack of clarity around outcomes, process, or transformation, not from the number itself. When clients understand the value, price becomes secondary, which is why most coaches should not share their pricing until they can explain their value.